The mustache has always made a statement. Whether that statement was one of manliness — like Tom Selleck’s — or a smooth sense of style — like Sammy Davis Jr’s — a mustache always gets noticed.
In the month of November, men around the world use their mustaches to make a statement about men’s health awareness. And the Contented Cow in Northfield is helping to spread that message.
On Friday, Nov. 1, the Cow will hold a kick-off party for a month-long celebration of “Movember,” a worldwide fundraising campaign.
“It’s something we’ve been thinking about doing for a long time,” said the Cow’s co-owner Norman Butler. “It’s really about being a part of the global citizenry.”
Movember is a movement that began in 2003 in Australia. The campaign’s popularity grew and is now celebrated worldwide. Movember draws attention to and raises funds for issues like testicular and prostate cancer research, as well as mental health access.
Male Movember participants begin the month clean shaven, and then let the bristles grow in as the month progresses. Women can participate too, but female participation usually comes in the form of donations, rather than handlebars or pencil-thins.
“It’s not about beards or sideburns. Just mustaches,” Butler said. Butler himself will be growing out his own mustache.
At the Cow, the kick-off party will run from 7 p.m. to 9 p.m. Diane Burry, Butler’s wife and co-owner of the Cow, said the party will be sponsored by the craft brewery Traveler Beer Company — whose logo is a mustache. From each pint sold at the Cow of Traveler’s beer during November, 25 cents will be donated to the Movember campaign.
“Movember is really about raising awareness. We’ll have brochures out, but it’s going to be real fun,” Burry said.
Mustache-themed swag will be in abundance at the party. If enough people pledge to join the Movember movement with the Cow and grow out their mustaches, a party at the end of November will be held with a best and worst mustache contest.
Butler and Burry hope that the Cow’s Movember celebration will be an annual event.
“People are already very intrigued,” Burry said.
Reach reporter Cristeta Boarini at 333-3135. Follow her on Twitter.com @CristetaBoarini