MINNEAPOLIS – Wal-Mart and the Wal-Mart Foundation have committed up to $20 million in support of relief efforts in response to the severe weather impacting the Gulf region.

This includes $10 million focused on support of American Red Cross shelters and $2 million for the Hurricane Harvey Relief Fund at the Greater Houston Community Foundation.

Wal-Mart is launching a customer campaign with the American Red Cross to assist with Hurricane Harvey relief, matching customer donations 2 to 1 with cash and product donations of up to $10 million. Wal-Mart’s initial focus will be on mega-shelters, providing items to meet basic needs, such as water, infant formula, diapers, underwear and personal hygiene products. The company will also aim to increase comfort in these shelters by providing items such as TVs, DVDs, games and stuffed animals for children and healthy snacks, such as fresh fruit.

Wal-Mart and the Wal-Mart Foundation will also give additional cash and product donations totaling $10 million to support the Salvation Army, Feeding America, Convoy of Hope, Team Rubicon and the Hurricane Harvey Relief Fund at the Greater Houston Community Foundation, as well as other organizations assisting food distribution, sheltering and cleanup efforts.

Minnesota customers can donate any amount to the American Red Cross at registers in Wal-Mart stores and Sam’s Clubs or on Walmart.com and Samsclub.com. By texting WALMART to 90999 customers also have the option to donate $10 via their wireless carrier.* For every $1 donated, Wal-Mart will contribute $2 worth of cash or, at Wal-Mart’s option, needed product to the American Red Cross, up to $10 million. Product contributions will be valued at Walmart’s cost. The campaign runs through Sept. 6.

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