ALDI opens new store in Owatonna - Owatonna MN: News

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ALDI opens new store in Owatonna

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Posted: Thursday, October 24, 2013 5:30 pm | Updated: 10:11 pm, Thu Oct 24, 2013.

OWATONNA — By 8:30 a.m. Thursday, a small crowd of customers had gathered to wait for the new ALDI grocery store to open at 9 a.m.

By 9:15, cars were waiting for other cars to leave in order to find space in the parking lot.

ALDI officially opened its doors in Owatonna on Thursday morning with dozens of people waiting to shop for store officials say are ALDI-exclusive brands at a lower price. Lindsey Hartert, director of operations for ALDI’s Faribault-area division, said the business is glad to be in Owatonna.

“We’ve been waiting to come to Owatonna for a while, but we’re just excited to bring the ALDI model and a high value alternative that we bring as a grocer to the market here,” Hartert said.

That business model, Hartert said, is about eliminating as many overhead costs as possible to pass along that savings to the customer.

There are advantages to having an ALDI store in Owatonna, particularly when considering that the chain also has locations in Rochester, Faribault, Mankato and Austin already, Hartert said.

“We want to ultimately service as many customers as we can,” Hartert said. “We are running a business ourselves, so it just makes sense for us to get customers in as many markets as possible familiar with our products.”

Christy Jorgenson lives in Blooming Prairie and works in Medford. She said she was glad to have an ALDI in Owatonna.

“I love ALDI and I can never get to Faribault, so I was excited for it to be in Owatonna,” Jorgenson said. “I’m not big on name brands, so the brands they have here are pretty good. With three kids and a husband, whenever you can save money on groceries, it’s a good thing.”

While the customers may be excited about ALDI, so are officials with the City of Owatonna, who are happy to see an empty lot filled with a new business in town.

“It’s just amazing when you stand outside and even the ownership is surprised at the number of people here, “ said Owatonna Mayor Tom Kuntz. “It’s fantastic. It finishes this corner off very nicely. This is just another good thing for Owatonna.”

ALDI becomes the fourth full grocery store in the city, which will soon have five when Fareway is completed. Despite a high concentration of stores for the city, Kuntz said each store caters to different customers.

“The thing that we have to work very hard at is making sure Owatonna stays a destination,” Kuntz said. “With the number of grocery stores we have here in town, we have to make sure the customers are not only from Owatonna, but the surrounding areas.

“Each niche brings a different group of people, and once we get them into Owatonna we’ve got to figure out how to capture that and get them to spend their money here.”

Reach reporter Al Strain at 444-2376 or follow him on

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1 comment:

  • commongal posted at 10:36 am on Thu, Oct 31, 2013.

    commongal Posts: 83

    Just a shout out: they only take cash or debit cards.

    No checks or credit cards.


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